Luis Pedroza is a global brand builder with real-world, international experience that comes from leading brands for iconic companies like General Mills, Nestle, and Kerry in markets all over the world such as North America, Europe, Asia, and Russia. Now based in California’s Silicon Valley to be at the epicenter of so much of today’s disruptive innovation, Luis has a long track record of helping emerging brands reach the next level of success.

His worldwide marketing journey has also given him the incredible opportunity to consult with numerous successful global brands such as YUM!, Meiji, Domino’s, and ASDA, helping brand builders use lean innovation techniques to grow their businesses. As a result, Luis is widely considered to be an expert at identifying global trends and assisting companies in developing the insights required to meet the needs of target consumers.