An agile approach to building global brands,

helping you to analyze your environment,

create a differentiated and meaningful positioning,

and bring your strategies to life.

About Luis

Luis Pedroza is a global brand builder with real-world, international experience that comes from leading brands for iconic companies like General Mills, Nestle, and Kerry in markets all over the world such as North America, Europe, Asia, and Russia. Now based in California’s Silicon Valley to be at the epicenter of so much of today’s disruptive innovation, Luis has a long track record of helping emerging brands reach the next level of success.

About Lean Brands

Business is global, but few people you meet in your everyday life have any actual international experience to share.

Markets are messy and rapidly evolving, and leaders know they need to adapt but are usually unsure about what exactly to change.

Lean Brands provides an agile approach to building global brands, helping you to analyze your environment, create differentiated and meaningful positionings, and bring your strategies to life.

“Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be.”

AL REIS, author of Positioning and The 22 Immutable Laws of Branding

“I was impressed by the ideas and guidance from this book and you will be as well.”

DAVID AAKER, vice chair of Prophet and author of Strategic Market Management

“A must-read for every manager of global brands.”

GERARD J. TELLIS, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business

“Luis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands.”

PAUL POLMAN, CEO of Unilever

Featured Articles & Interviews

Check out Luis' latest articles and interviews.